How Tegnér works
Tegnér works selectively with producers and brands that can hold their place over time. Origin, quality, price, volume and channel are assessed together.
Origin
Producer, region and method are read together with category, price and channel.
Channel
We work with Systembolaget, HoReCa, specialist retail and selected export assignments.
Volume
Availability, vintages and delivery capacity are weighed before a route is chosen.
Management
Listings, assortment changes and sales are followed as part of the ongoing work.
How each assignment is assessed
The work starts with fit: producer, product and channel need to support the same commercial direction.
Producer
Background, origin and working method. A producer needs a clear identity and the capacity to deliver over time.
Product
Quality, style, format and price position are considered in relation to category and channel.
Market
Channel, timing, volume and margin are weighed against the conditions of the Swedish market.
From first view to portfolio
A product is never assessed in isolation. It needs a role, a channel and a reason to remain.
Contact
Producer and portfolio are placed in relation to Tegnér's existing direction.
Selection
Origin, quality, price position and volume are weighed before the work continues.
Tasting
Samples are reviewed for style, balance and relevance.
Route
The route to market is set according to the product's role and commercial conditions.
Follow-up
Once established, sales, listings and assortment changes are followed over time.
Systembolaget's launch process is described separately.
Read guideMarket channels
Systembolaget
Tender work, listing material and launch planning for the Swedish monopoly market.
Restaurants and hotels
Assortment work for restaurants, hotel groups and regional sales relationships.
Specialist trade and export
Selected assignments are handled through the group's companies and brand relationships.
Introducing a producer?
Tegnér works long term and selectively. If a producer or brand has clear relevance for the Swedish or Nordic market, you are welcome to contact us.