Tegnér works selectively with producers and brands that can hold their place over time. Origin, quality, price, volume and channel are assessed together.
Origin
Producer, region and method are read together with category, price and channel.
Channel
We work with Systembolaget, HoReCa, specialist retail and selected export assignments.
Volume
Availability, vintages and delivery capacity are weighed before a route is chosen.
Management
Listings, assortment changes and sales are followed as part of the ongoing work.
The work starts with fit: producer, product and channel need to support the same commercial direction.
Background, origin and working method. A producer needs a clear identity and the capacity to deliver over time.
Quality, style, format and price position are considered in relation to category and channel.
Channel, timing, volume and margin are weighed against the conditions of the Swedish market.
A product is never assessed in isolation. It needs a role, a channel and a reason to remain.
Producer and portfolio are placed in relation to Tegnér's existing direction.
Origin, quality, price position and volume are weighed before the work continues.
Samples are reviewed for style, balance and relevance.
The route to market is set according to the product's role and commercial conditions.
Once established, sales, listings and assortment changes are followed over time.
Systembolaget's launch process is described separately.
Read guideTender work, listing material and launch planning for the Swedish monopoly market.
Assortment work for restaurants, hotel groups and regional sales relationships.
Selected assignments are handled through the group's companies and brand relationships.
Tegnér works long term and selectively. If a producer or brand has clear relevance for the Swedish or Nordic market, you are welcome to contact us.
