A family business,
since 1880.

Five generations of beverage sales.

 

Our family has been at this for five generations, and we’ve discovered that smart marketing is our best kept secret. With our in-house marketing team and a talented network of specialized marketers, we excel at generating sales, analyzing data, managing content, and constantly spotting new market opportunities.

Our strong relationships with leading wine journalists and a dedicated network of wine ambassadors help us bring our products to life through engaging wine tastings and grassroots marketing efforts. This, combined with our traditional marketing campaigns, ensures that we stay connected with our audience.

As the marketing powerhouse of the wine and spirits industry, we are proud to be one of the few companies that can significantly boost sales of mature products at the Swedish monopoly. Today, our turnover stands at about 40 million euros, with a portfolio of over 200 products available through the Swedish monopoly.

Founded in 1880.

 
Esaias Tegnér founded the Tegnér family wine store in 1880. Under the leadarship of Easias Tegnér their company grew into one of the countries biggest wine and spirits companies.

Since then we have delivered millions of bottles.

A modern approach

 
We approach each product, producer and project with a strategic approach tailored for the Swedish market.

With extensive knowledge in both the inner workings of the Swedish monopoly and the Swedish consumer we work together with our producers as a cross-functional team to deliver long lasting and fruitful relationships.

Company structure

 
Our business rests on three fundamental business pillars, representing different strategic directions that work in synergy to drive our company forward.

Own-developed brands: We create and grow brands with strong potential for both domestic and international expansion.

International Distribution: Through Ramsbury, we leverage a global network of distributors and suppliers, enabling successful brand launches worldwide.

Terrific Wines: Our premium wine import business, which is highly profitable and positioned for long-term growth.

Together, these pillars create a stable, dynamic foundation for success in both the Swedish and global markets.

A focus on quality

Altough our products & brand differ in market- or category positioning, we never compromise on quality. We focus on working with quality producers with real provenance delivering qualitative products.

We stand proud about the fact that even our most commercial products are held to a high standard.

A diverse range

Under the Tegnér Spirits & Wine umbrella you’ll find a diverse collection of subsidaries and product categories tailoring to most nisches.

Work with us

Contact us today to see how we can grown your business and achieve success together.