Leif GW Persson has always stayed true to his style—a reassuring presence both on screen and among the public. But now, a change is on the horizon—at least when it comes to his wines. The updated design blends modern elegance with a timeless expression while preserving the signature GW brand.
GW’s wines have long been synonymous with reliability and quality—just like Leif GW himself. The refreshed design is sleeker and more refined, with a contemporary touch that makes it just as fitting for a festive dinner as for a relaxed evening with a true crime series. The label features a reimagined version of the iconic illustration of Leif GW Persson, giving his unmistakable character a fresh new look.
“It’s about daring to evolve—but in my own way, of course. The important thing is that the wine still tastes just as good; only the outside has gotten a bit of a makeover. And naturally, the wines remain just as perfect for a great meal with good company as for enjoying with a good book,” says Leif GW Persson.
The new design will be rolled out gradually over the coming months, with the first updated release being GW’s Röda Reserva, the flagship bottled wine in the collection.
About GW’s Wines
Since their launch in 2018, GW’s wines have become a staple on many dinner tables. With their high quality and approachable flavors, they have won over wine lovers across the country. Today, the portfolio includes six different wines and is one of the most popular brands at Systembolaget, selling nearly 2 million liters annually.
